Make the offer clear on the poster and ticket page
Visitors should understand the date, venue and admission included. Say whether cloakroom and refreshments cost extra. Keep ticket types focused: presale and regular admission may be enough. Different prices do not necessarily mean different access. Publish age requirements and house rules; a ticket does not automatically verify a visitor’s age.
Keep date, time and location consistent across the campaign.
Allocate capacity across ticket types
Start from the capacity established for your venue and operation. Account for staff and invited guests before setting ticket quantities. Include presale, other tariffs and any planned door allocation in the same total. This fictional ticket example does not set your real inventory. Check event and ticket-type limits in the workspace before publishing.
Do not sell more admission than your operation can accommodate.
Agree how venue payments work
Test online payment and confirmation when using advance payment. For reservations paid at the venue, explain exactly where and when visitors settle. A reservation is not a paid ticket: authorised staff record payment before QR issuance. Handle payment questions away from the scan queue and use the current order status rather than a banking screenshot alone.
Assign one contact for missing tickets and payment questions.
Prepare for the opening rush
Marquee parties often welcome many guests in a short window. Give helpers individual scanner access, select the correct event before opening and test connectivity and cameras on site. Agree how to handle duplicates, flat batteries and missing tickets. One-time QR validation does not automatically manage re-entry. Include re-entry and age checks in the door briefing.
Test both a valid and an already-used demo ticket.