Know why you reward early purchases
An early bird can support preparation and reward early commitment. Choose a discount that fits the budget rather than discounting for its own sake. State explicitly when admission is identical. The planner shows gross ticket revenue for selected allocations; platform, provider and event expenses have not been deducted.
Start with the overall budget and a realistic audience size.
Allocate tickets without duplicating capacity
Assign quantities per phase and compare their sum with event capacity. Fifty early birds plus one hundred regular tickets represent one hundred and fifty admissions. The example recalculates both total quantity and revenue as you adjust allocation. It never changes real inventory. Set final ticket types, limits and prices in the workspace.
Allow for invited guests and other separately issued admission.
Explain sales windows and test transitions
State when each price applies and what follows it. Check start, end and time zone. This guide does not promise automatic sold-out rollover: configure sales windows and availability deliberately and test the visitor experience. An old shared social post should not be the only source of pricing. Keep the current ticket page authoritative.
Test the shop before opening and after a phase ends.
Compare the plan with actual sales
Track paid ticket types during the campaign. A reservation or abandoned payment is not completed revenue. Use the costs page for an estimate after platform and payment charges. Account for cancellations, refunds and changes when evaluating results. Compare consistent measures next time: tickets sold, revenue and confirmed arrivals are different metrics.
Keep your phase plan for the next edition.